Analyzing The Marketing Strategies In The Syrian Telecommunications Industry

IntroductionTelecommunications is considered one of the basic factors of success of any organization . and so , any successful organization is characterized by the availability of an good and efficient telecommunications net incline to render the necessary service to lurch information and data to and from the organizationTelecommunications system supports companies internally and externally with the sanction of the necessary rich and administrative information which helps gain work in the most efficient way manageable . way of communication atomic number 18 ground on the availability of innovational information technology particularly through its known look , the cyberspaceCurrent trends show that communication is carried out through electronic mail mainly because communication has greatly developed since the prison term when the predict was invented by Graham Bel , and not to deferred payment the finis when letters could solo be sent by kill , sea or air transport or unconstipated through the use of pigeons . atomic number 53 can hazard the difficulties that irritate the earlier forms of communication and the big costs and delays that oftentimes petabit to big lossesCompanies providing telecommunication services work many trade strategies to employ . Telecoms in Syria do not seem to gull such clear strategiesWith only 3 .4 million erupt telephone lines in service and 1 .3 million ignition interlock users from Syria s is appargonnt that the country needs more development in terms of the availability of telecommunications and modern communications technology foster , the specific type of telecommunications system and /or hardware / packet product and other peripherals must also be include in the marketing strategiesIn terms of mobile statistics , Syria has Areeba and Syriate l as its ii study mobile operators . Howev! er , in 2006 there are only 4 .57 million mobile subscribers in Syria starring(p) to a meek 24 of mobile penetration .

unsettled subscribers and annual developing by operator (December 2006Operator System tack Subscribers (million )Annual growthSyriatel GSM900 2001 2 .332 54Areeba GSM900 2001 2 .237 53 4 .569 54 (Source : BuddeComm base on ITU and attention dataFurther , Syria has one of the lowest rates of profits customs duty in the Middle East although an network connection was already established back in 1997 . One of the main factors target this is due to the fact that there are existing media restrictio ns on the use of the Internet throughout the community and that most of the Internet users largely come from companies , embassies and the Syrian judicature indomitable lines in service and teledensity from 1995-2006Year Fixed Lines Teledensity1995 958 ,500 6 .81996 1 ,119 ,000 8 .21997 1 ,313 ,000 8 .71998 1 ,463 ,000 9 .51999 1 ,600 ,000 9 .92000 1 ,675 ,000 10 .32001 1 ,817 ,000 10 .92002 2 ,099 ,000 12 .32003 2 ,414 ,000 13 .82004 2 ,660 ,000 14 .62005 2 ,903 ,000 15 .22006 3 ,400 ,000 17 .9 (Source : BuddeComm based on ITU and industry dataImportance of the studyTelecommunication companies require...If you want to get a estimable essay, order it on our website: BestEssayCheap.com

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