GM case study

Did you know that all the companies in the States present something in super acid? They are all in operation(p) in an purlieu of forces that create both threats and opportunities for their businesses. These environmental forces, which agnize up something known as the macroenvironment, acknowledge: demographic, economic, natural, technology, political and cultural. Since the macroenvironment is in general uncontrollable, businesses often must capture ways to adapt to the continuous changes. For example, over the past a few(prenominal) years, the auto industry has been alter tremendously by changes in the technology, natural, and political environments and therefore labored to change their marketing strategies. The engineering Environment Kotler identifies the technology environment as the most justly force affecting and shaping the future (83). The environment consists of: industrial productivity, hot manufacturing processes, tender products and serve of compe titors, new products and work of put in chain partners, and any new technology that could impact a company (Environmental Scanning). Technology has been responsible for developments such as the internet, computers, visual maser surgery, organ transplants, antibiotics and more (Kotler, 83). While advances in technologies are creating new markets and opportunities they are also replacing older technologies. Companies that do not keep up with these changes will find their products or services hold out obsolete and not up-to-date with the consumer buying behaviors and preferences.

The subjective Environment Acc ording to Kotler, the natural environment in! volves the natural resources that are needed as inputs by marketers or that are unnatural by marketing activities. Environmental concerns have been increasing over the past thirty years and in many round cities around the world, water and air pollution have began reaching dangerous levels (81). As a result, orbicular warming has become the fear of many scientists who say at long become we could all be buried in our own trash. It is forever and a day important that marketers are... If you want to get a full essay, rate it on our website: BestEssayCheap.com

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