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An executive summary for managers and executive readers potty be ca-ca at the end of this article Strategies for reducing consumers guess annoyance in profit shopping Soo Jiuan Tan Assistant Professor, trade Department, Faculty of Business Administration, content University of Singapore, Singapore Keywords Consumer attitudes, Consumers risk, cyberspace, Marketing strategy, Perception, obtain Abstract Using experimental design and conjoint analysis, this newspaper studies the risk perception of Singaporean consumers on Internet shopping, and tests the enduringness of several risk-reducing strategies that Internet marketers could manipulation in promoting online shopping among consumers. The results show that Singaporean consumers with a high degree of risk plague than others tend to perceive Internet shopping to be a risky activity. However, Internet marketers could assert on using summons group appeal as the most preferred risk relievers for this group of cons umers, particularly by flapting expert users to hold the products involved. In addition, the marketers reputation, the brands image, and specific countenance strategies atomic number 18 also effective risk relievers for the potential Internet shoppers.

increase globalization Introduction The increased globalization of the world economies has created legion(predicate) another(prenominal) opportunities for marketers. At the same time, this has also intensified competition among businesses so that some(prenominal) companies be looking towards unconventional forms of trade. Marketing done the Internet is one such unconventional f orm of marketing that many companies have tu! rned to. The Internet market is a huge and growing market with over $300 gazillion expenditure of goods sold in 1995 (Boisseau, 1995). While many businesses are chop-chop adopting the Internet as the means through which they can efficiently and economically conduct their marketing activities, there are many risks associated with its use. For example, the Internet has very little security and any...

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