Skagen Design Marketing Analysis

S.W.O.T. Analysis Strengths: 1. Skagen instauration frequently release sunrise(prenominal) and modify intentions retentiveness current customers interested in their products and attracting new customers with new designs. 2. Skagens fast pace of growth, the club has been listed as sensation of the immediate growing companies in the U.S.A. by publications much(prenominal)(prenominal) as Inc. Magazine. 3. Skagen find out watches have a relatively high product suspicion with their watches launched in popular magazines much(prenominal) as vogue, sponsorships of popular T.V. shows much(prenominal) as abetter _or_ abettor McBeal and use of outdoor advertising such as billboards. Weaknesses: 1. The go downed range of products Skagen Design produce limit the revenue and gelt the company can make. 2. With watches only visible(prenominal) in mainly europium and North America Skagen design doesnt have the orbiculate reach of most of its competito rs. 3. Skagen Design is only a down(p) company in simile to its competitors with the company only employing carbon employees. Opportunities: 1. Entering into emerging markets such as China and India where at that place is a growing longing for consumer goods. 2. Expanding the product range by designing products such as fashion accessories and home furnishings could growing business and the companys profile. 3.

Making an on row store operational would increase the availability of products potentially increasing sales. 4. Producing a cheaper line of watches could attract more customer s such as teenagers. Threats: 1. Man! y extensive competitors to compete with such as Calvin Klein, Gucci and Swatch, who have much large resources than Skagen Design, 2. The current global scotch climate of recession in many countries cut slay sales as batch make less non-essential purchases. 3. The companys sponsorship of a make pass team who was implicated in the scandal of one of their cyclists doping could buckle under a negative encounter of the company to some people. Q.1. What showing criteria should Skagen Designs...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay