Blue Ridge Spain Case Study

blue sky Ridge Restaurant Corporation is a sure-fire fast food chain that gained significant gross sales product due to their reputation for quality fast food. The skunk was acquired by several companies, which continued their international business strategy of launching enunciate venture with local partners. Delta was a sure-fire salving draw and a snack food connection that does non believe in joint venture as a strategy in entering international market. At the expiration of the acquisition of Blue Ridge, joint venture with Terralumen, a Spanish agricultural firm, was in operation. However, it appears that the Spain growth is slower than expected. Delta started direct connector in Spain operation and reorganized its European concern team. Delta discrete to dissolve partnership with Terralumen despite the success of the joint venture. Deltas decision shocked Costas, and what made matters worse is that he had to get a dissolution strategy despite his disagreement to determination the partnership. Blue Ridge Restaurant Corporation ?Established in Virginia in 1959 ?Acquired by international beverage company for US $420 million ?They organise a joint venture with Terralumen S.A.

in Spain Delta Foods ?In 1996, Delta Foods bought Blue Ridge ?Reputable soft drink and snack food company ? infra this new way they wanted to avoid the practice of joint ventures Yannis Costas ?The main mention of the case study ?American educated Greek ?Worked in Blue Ridges international division as a European regional director ?Went on to arrest liable for joint ventures and franc hises in Germany, Netherlands, Spain, Northe! rn Ireland, Denmark, Sweden and Ireland Analysis implement MBI I can examine the difference in management styles in Spain, America, Greece and Finland. To do this I will begin by using cultural mapping.If you want to get a broad(a) essay, enounce it on our website: BestEssayCheap.com

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